The smartLOGO system is born from the idea to easily retrieve additional information directly from a logo’s image without the need to attach any type of barcode to the original logo image, keeping it unchanged and maintaining its brand awareness. The creation of a smartLOGO is made by using the software logoMaker for the embedding of additional content in the image of the logo without altering its original known appearance. Additional contents are accessed by using the software logoReader, embedded within smartLOGO app available for smartphones (Android, iOS).

The smartLOGO system is an innovative method to provide information directly to the end user. smartLOGO enables companies to diversify the content shared to users, increasing possible applicative scenarios and improving the user experience. Such information can be of different kinds (text, web link, images, video) also simultaneously available.

The smartLOGO system won the Working Capital Competition 2011